The Wisconsin Heart Hospital's model of care is championed in Harvard Business Professor, Regina Herzlinger's book Market-Driven Health Care - Who Wins, Who Loses in the Transformation of America's Largest Service Industry.

In her book, Dr. Herzlinger proposes the theory of a focused approach or a high quality, specialized service offering into the health care market place resulting in improved outcomes and reduced health care costs. Dr. Herzlinger’s predictions that changes in the health care industry would take place are coming true at an astonishing pace.